Sair Company embodies the future of the automotive industry in Saudi Arabia, and is the first brand of electric cars in the Kingdom
In 2022, His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, launched the “Sir” company as one of the Public Investment Fund’s projects, as it was chosen as the nucleus of a new industry that preserves the environment, offers new cars with high technologies, and attracts local and international investments, while creating Local job opportunities, and contributing to the growth of the Kingdom’s gross domestic product.
Sir, in joint cooperation with Foxconn and Hon Hai Precision Industries, designs, manufactures and sells electric cars to its customers in Saudi Arabia and the Middle East and North Africa region, in accordance with the highest international standards of quality and safety. Sir opens a new era of mobility with high-tech systems that include information, entertainment, communication and driving features. Smart cars, thanks to Foxconn’s development of automotive electrical engineering and acquisition of automotive component technology from BMW.
Welcome to the fantasy city “NEOM”, which transforms the Red Sea coast in northwestern Saudi Arabia into a different, unparalleled city.
In 2017, His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, launched the bold NEOM project, led by the leadership of the Public Investment Fund, to transform the desert into an innovative future city in the northwest of the Kingdom, powered by 100% renewable energy, to be a new model of life. Sustainable, work and prosperous, enabling humanity to progress without compromising the health of the planet.
NEOM includes modern projects that constitute an essential part of it, namely: The Lime, Oxygen, Trogena, and Sandala.
Roshan meets the Saudis’ increasing demand for home ownership, as a national real estate development company, that creates vibrant and wonderful integrated residential neighborhoods for living, suiting various tastes.
Roshen, which was launched in 2022, contributes to achieving the ambitious Saudi Vision 2030 goal of raising the percentage of Saudi citizens owning their homes to 70% by 2030, and makes positive and innovative contributions to the real estate and infrastructure sectors in the Kingdom, as it is one of the main projects of the Public Investment Fund, which focuses To improve the quality of life for all citizens.
The company, in cooperation with its local partners, offers many opportunities to contribute to achieving national goals, and plays a major role that contributes to continued growth and prosperity within the Kingdom.
The pioneering residential communities in Roshan blend modern life with the authenticity of the past, and are inspired by the ancient historical architectural form of Saudi cities, transforming them into vibrant communities that meet different tastes and levels, creating new standards of excellence, and providing a spacious living life with diverse options for citizens and residents.
Qiddiya will be the future capital of entertainment, sports and culture in the Kingdom, and will include a variety of parks, performing arts centres, sports stadiums and mega projects being developed, providing unique and exciting opportunities for visitors from inside and outside the Kingdom.
The Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, inaugurated the Qiddiya project in 2018, to transform it into a global center for entertainment, sports and culture, and construction began the following year to establish international sports stadiums, concert theatres, luxury entertainment venues, sports and arts academies, racing tracks, and places to host exciting and adventurous events. There are theme parks suitable for all family members, in addition to the famous Six Flags amusement park, which includes the tallest and fastest roller coaster in the world.
The age group younger than 35 years constitutes 67% of Saudis, which is why the Qiddiya project comes to provide the Kingdom’s young men and women with new opportunities for entertainment, creativity and fun as a global tourist destination in the heart of Riyadh. The project creates a large number of jobs and helps build a more prosperous and vibrant society, and contributes to Increasing domestic tourism revenues.
The Amala tourist destination takes you to a world of art, creativity and sophistication, on an exceptional relaxation trip on the clear shores of the Red Sea, so that guests can enjoy unique and interesting experiences.
Amala is a luxury tourist destination being developed on an area exceeding 4,000 square kilometers, along the Red Sea coast in the northwest of the Kingdom. It provides exciting and amazing activities that bring together all interests, sea, sun, sports, arts, and culture, ensuring that guests enjoy a unique experience. the age.
The first phase of Amala’s development focuses on the “Triple Bay” masterplan, which includes 8 resorts that will provide 1,300 hotel rooms, the first phase of which will open in 2024.
When the project is completed in 2027, it will include more than 3,000 hotel rooms spread over 25 hotels, 934 residential villas, apartments and luxury townhouses, along with high-end shops, fine dining, sports and entertainment facilities.
Amala, which is located in the Prince Mohammed bin Salman Natural Reserve, places sustainability as a priority, as only 5% of the area’s area will be used for development and the rest will be preserved, which protects the diverse ecosystems in the region and preserves the local heritage and cultural heritage. The project will operate using 100% renewable energy. 100%, and the city will be carbon-neutral, with no waste or landfill.
The Amala destination offers you exceptional standards of hospitality, relaxation and sustainability, and a new lifestyle full of luxury.
Explore more than 600 years of authentic culture and history, derived from unique and inspiring heritage experiences, and benefit from wonderful educational and cultural opportunities, in addition to enjoying residential neighborhoods in line with a global lifestyle in the distinguished Diriyah Gate project. Diriyah is located 15 minutes northwest of the capital, Riyadh. The historic Turaif neighborhood is home to one of the sites registered on the UNESCO list of heritage and culture. The historic Turaif neighborhood is considered a wonderful example of artistic architecture, and one of the historical residential neighborhoods built of mud in the traditional Najdi style. It is also considered the cradle of the launch of the Saudi state and the stronghold of the ruling family. With an exceptional blend of ancient history and modern landmarks, visitors connect with the place to learn about new aspects and experiences that reflect to everyone the richness of Saudi history and the depth of the values rooted in its land and its people.
The value of the Diriyah project, “one of the major projects owned by the Public Investment Fund,” amounted to more than 236 billion Saudi riyals, providing unique opportunities for tourism, housing, work, shopping and dining, and celebrating the authentic Saudi heritage and rich culture, after it was designed to be a sustainable cultural and heritage landmark. Diriyah initiatives focus on Water conservation, energy efficiency, health, protection of culture and heritage, and resilience to climate change, as its visitors can walk on 100% of its area, which enhances the health of the population.
Al-Souda is a green gem and a unique tourist destination on the highest peak in the Kingdom of Saudi Arabia.
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Prime Minister and Chairman of the Board of Directors of the Public Investment Fund, launched Al Soudah Development Company to be the engine of the tourism and entertainment sectors and a catalyst for economic growth in the Asir region.
Al Souda Development Company, in partnership with investors and the public and private sectors, seeks to develop a luxurious mountain destination that offers various residential and entertainment options. It is also concerned with the responsibility of regulations and legislation with the aim of preserving the environment, cultural and human heritage, urban development, and achieving concepts of sustainability in the region. The region will provide many opportunities for local and international investors.
The project area is located in the southwest of the Kingdom of Saudi Arabia and includes the highest peak in the Kingdom with a height of 3,015 meters above sea level. Because of its high altitudes, Al-Souda enjoys a moderate climate and a unique atmosphere. What makes Al-Souda’s weather unique, especially in the summer, is its moderate cold, heavy rain, and dense vegetation.
Visitors to the region will enjoy the impact of the Al-Souda development project and its creation of rich experiences for lovers of nature and serenity, sports and adventure enthusiasts, and explorers of culture and heritage, as the region will be a luxurious mountainous tourist destination throughout the year.
Al-Souda Development Company makes protecting the environment and preserving natural resources one of its most prominent priorities, and the company will also contribute to supporting the goals of the Public Investment Fund.
The Line City will revolutionize urban development, as it puts people at the top of its priorities and provides them with an unprecedented and exceptional standard of living, in addition to preserving the surrounding nature.
His Royal Highness Prince Mohammed Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, launched The Line City project in 2021, to establish a new concept of urban life centered around people and nature, and to be a unique model of sustainable cities operating with 100% renewable energy, in addition to preserving… 95% of the land is a natural reserve, in line with the Kingdom’s goals for sustainability.
Other innovative projects in NEOM include Oxagon, Trogena and Sindalah.
The entirely innovative tourism project, The Rig, is located in the middle of the Arabian Gulf and offers a new experience for thrill-seekers and adventure lovers.
The Public Investment Fund announced the launch of The Rig project in 2021, to become an attractive destination for those seeking challenge and adventure, as it features three hotels, international restaurants, helipads, and a wide range of adventures, including daring sports and bungee jumping from high distances. The project comes With innovative ideas to inject new projects into the Saudi tourism and entertainment sector.
The Rage project emphasizes the sustainable economic growth of the Kingdom of Saudi Arabia and offers visitors a unique experience. The project’s design and operation puts sustainability in accordance with the highest international standards and practices for environmental preservation.
Discover how Saudi Vision 2030 is driving innovation in the tourism and entertainment industry, providing new and exciting experiences for visitors, and creating opportunities for economic growth.
Welcome to Oxagon, the floating coastal city in NEOM, which will connect you directly to global markets.
His Royal Highness Prince Mohammed bin Salman, Crown Prince, Prime Minister and Chairman of the Board of Directors of NEOM, launched “Oxagon” City in 2021, to be a floating industrial city in the southwestern part of the NEOM region, taking into account the requirements of the circular economy, as it enjoys a strategic location on the Red Sea coast. Through which 13% of the world’s trade passes, it includes an integrated port and a logistics center at the crossroads of three continents, which allows it to be directly connected to global markets. It will also provide a unique experience in which living, business and technology combine in complete harmony with nature.
Other notable projects in NEOM include: The Line, Trogena, and Sindala.
Boutique Group is a hospitality company wholly owned by the Public Investment Fund, which works to develop and operate historical and cultural palaces in the Kingdom and transform them into ultra-luxury boutique hotels. With the aim of enriching the luxury hospitality experience in the Kingdom.
A boutique with Saudi culture and heritage by presenting the Saudi heritage with a unique experience and a modern spirit that meets the desires of international and local tourists and preserves the heritage for future generations. The group also seeks to preserve historical and cultural properties and create a luxurious and unique Saudi hospitality experience, which contributes to the development of the local economy and enhances the Kingdom’s position as a destination. A pioneering tourism and cultural leader.
The boutique group offers a luxurious and integrated experience that celebrates the Kingdom’s history and culture, starting from the moment guests arrive at the entrances to its heritage destinations that reflect the local architectural sense.
Each destination has an exceptional historical element that distinguishes the place and preserves its importance, such as art galleries, elegant public spaces, and quiet gardens. Each headquarters includes spaces designated for heritage exhibitions, and green spaces decorated with arts, sculptures, and fountains.
Sindalah Island is an ideal destination for luxury marine tourism, where the beauty of nature is in harmony with sustainable engineering design, architecture and advanced technology.
His Royal Highness Prince Mohammed bin Salman, Crown Prince and Prime Minister, launched the Sindala Island development project in NEOM in 2022, as a global destination for luxury marine tourism and yachting enthusiasts. In addition to being the tourist gateway to the Red Sea, Sindalah will observe the highest standards of sustainability and nature preservation.
Sindalah is one of the most prominent landmarks in NEOM, in addition to “The Line,” “Oxagon,” and “Trogena.”
Immerse yourself in a world of imagination, luxury, and stunning beauty. The “Desert Rock” mountain resort is distinguished by its unique location within a hidden valley among a group of picturesque mountains, and offers an unforgettable experience.
Red Sea International announced the Desert Rock Mountain Resort in 2021, with its strict sustainability standards that combine luxury with responsible development to preserve the environment. The resort is designed in a way that allows guests to communicate with the nature of the region and participate in protecting it for future generations.
Desert Rock includes 50 villas and 10 hotel rooms characterized by direct contact with the picturesque nature, with architecture that is in harmony with the environment of the place and the surrounding mountains, while preserving the Oppenheim architectural philosophy of building in harmony with the nature of the region without compromising the rich history of the site.
Members of the local community will participate through educational tours for visitors that will reveal to them the secrets and stories of the region throughout history.
The resort and its facilities have been implemented to operate according to the highest level of Leadership in Energy and Environmental Design (LEED) certification, by reducing energy consumption and using local plants. Water conservation systems will also be used, and materials resulting from excavation will be reused in infrastructure.
Explore the international Red Sea destinations, and how they all seek to achieve the goals of Saudi Vision 2030 for a different future for the travel and tourism sector in the Kingdom of Saudi Arabia, by revealing diverse natural treasures and providing unique and unparalleled tourist experiences.
Through the urban centers that it will develop, Downtown Saudi Arabia will contribute to improving the quality of life and stimulating economic movement in 12 cities around the Kingdom.
His Royal Highness Prince Mohammed bin Salman, the Crown Prince and Prime Minister, launched Downtown Saudi Arabia in 2022, which is one of the companies wholly owned by the Public Investment Fund, and is guided by the Fund’s strategy to revitalize businesses and create investment opportunities for individuals and companies.
By developing urban centers and mixed-use destinations in 12 cities, Downtown Saudi Arabia will contribute to supporting and developing promising sectors and enhancing their capabilities to raise the level of their contribution to diversifying the national economy and developing the non-oil gross domestic product.
The company aims to transform Saudi cities into lively and exciting places to live and work, and devotes its efforts to unleashing the latent potential of these cities and driving their growth and success, by creating new opportunities for the local private sector and Saudi citizens and helping entrepreneurs and companies start and expand their businesses by providing new and diverse opportunities. In its projects.
Discover how Saudi Vision 2030 is transforming Saudi cities, by promoting sustainable development and creating a brighter future.
Trogena is a year-round mountain tourism destination, offering a range of adventure sports, outdoor ski activities and exceptional tourist experiences, as well as diverse options for nature hikes and virtual adventures.
His Royal Highness Prince Mohammed bin Salman, Crown Prince and Prime Minister, launched the Trogena project in 2022, as a destination for sustainable mountain tourism, in which natural landscapes are integrated with unique architecture and advanced technologies. Trogena will offer unparalleled experiences, and will also host global festivals and events such as the Asian Winter Games in 2029.
Other notable projects in NEOM include: The Line, Oxagon, and Sindala.
The “Downtown Jeddah” project transforms the coastal Saudi city into a global destination, by developing it, supporting its ambitions, and strengthening its economy.
His Royal Highness Prince Mohammed bin Salman, the Crown Prince, launched the Downtown Jeddah Project in 2021, to preserve its rich heritage and blend it with contemporary developments. The project includes four prominent landmarks: (the Opera House, museums, a sports stadium, and aquariums), in addition to a marina and beach resorts. , restaurants, cafes, various shopping options, and modern residential areas. The project, which costs 75 billion Saudi riyals, will see the development of 5.7 million square meters in the heart of Jeddah.
The project is being implemented in three phases, and its first phase is scheduled to be completed by the end of 2027, through the completion of 3 of the 4 main landmarks (the ocean basins, the stadium, and the opera house), in addition to several other major elements of the general plan of the project, such as the public beach and the marina. An amount of 45% of the entire project. The second phase, which represents 36% of the project, will be completed by the end of 2030, leaving 19% to be developed and implemented after 2030.
